Toyota believes that ‘mobility’ goes well beyond cars and that movement is a human right. We developed "Start Your Impossible," Toyota's first-ever global marketing campaign in partnership with The International Olympic and Paralympic Committees.
NOTE: With the Olympic Games Tokyo 2020 being postponed by a year, this campaign will roll out accordingly. Stay tuned.
Saatchi & Saatchi LA
Password required due to postponment of the Tokyo 2020 Olympic Games.
Associate Creative Director / Art: Shravan Hegdé
Associate Creative Director / Copy: Kamil Kowalczyk