In 1953, the enthusiastic reaction to the Chevrolet Corvette concept kicked off seven decades of passion, performance, and American ingenuity. To mark its 70th anniversary, we launched the first-ever electrified, all-wheel-drive Corvette with a powerful 6.2L LT2 Small Block V-8, the all-new 2024 Corvette E-Ray. It's one like none.

Client:
Corvette | Chevrolet

Agency:
Commonwealth // McCANN

All-New 2024 Corvette E-Ray | Director Cut

All-New 2024 Corvette E-Ray Reveal

To take a deep dive into everything E-Ray we launched this video series that examines every detail in order
to share knowledge that will place you firmly in the driver’s seat. Welcome to the Corvette Academy. 

Corvette Academy | Ep.1 | 2024 Corvette E-RAY – Meet E-RAY
Get to know the first electrified AWD Corvette E-RAY. Our engineers explain how the quickest Corvette ever can also handle all four seasons.

Corvette Academy | Ep.2 | 2024 Corvette E-RAY – Corvette Electrified
Combining the Corvette 6.2L V8 engine with an electric drive unit has created the ultimate driving experience.

Corvette Academy | Ep.3 | 2024 Corvette E-RAY – Electrified All Wheel Drive
Learn how the E-RAY utilizes E-AWD to deliver incredible power and control across all kinds of weather conditions.

Corvette Academy | Ep.4 | 2024 Corvette E-RAY – Technology On Display
Our engineers share how E-RAY provides owners more access than ever before to information about their driving performance.

Corvette Academy | Ep.5 | 2024 Corvette E-RAY – Electrified Stealth Mode
Love that iconic Corvette sound? Our engineers detail how the E-RAY also has a quieter side. Check out the benefits of stealth mode, powered by the electric motor using the front wheels for 3 to 4 miles of range.

Corvette Academy | Ep.6 | 2024 Corvette E-RAY – First Of Its Kind
What makes the E-RAY one like none? Our engineers highlight the advanced technology that builds on the rich Corvette legacy.

Credits
Creative Director: Shravan Hegde, Dave Muller, Adam Koehler
Associate Creative Director: Morgan Vines