Code Tenderloin is a non-profit organization that’s changing San Francisco's Tenderloin district by educating its less fortunate residents on everything from job readiness to coding.
As they grow as an organization, we helped them create a new identity. To do so, we designed a symbol that represents their beliefs and their roots. To emphasize where they come from and what shaped them as an organization, we decided to take inspiration from the actual shape of the Tenderloin and turn it into our logo-mark.
American Rivers Org
Goodby Silverstein & Partners
Silver // ADDY SF, 2013 Silver x2 // ADDY Regional Awards, 2013
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Associate Creative Director/Art: Shravan Hegdé
Associate Creative Director/Copy: Kamil Kowalczyk
Design: Katie Meza, Jodi Duncan