We created a short film, ‘Four for the Holidays,’ in order to bring our animated characters to life on a holiday adventure. The story revolves around four friends with holiday plans that take them across the US, Mexico, and Canada. They text, post, and share joyous holiday moments, but as time goes on, they realize they’re missing each other most of all. At the end of the film, the four reunite and discover that, in a season of sharing, the best holiday plans are the ones that bring us together.
Four for the Holidays - Cinema Trailer
To launch Cricket’s latest holiday campaign in a true Hollywood fashion, we organized a press junket with the stars of “Four for the Holidays” short film. The event was hosted by Mario Lopez, Hollywood’s most famous reporter, and streamed through Facebook Live and Twitter hours after the premiere of the campaign.
To bring this idea to life, we utilized a cutting-edge real-time capture technology to allow the actors behind our animated Cricket characters to participate in a social live-stream event. The actors were transformed on-screen, in real-time to embody their animated counterparts and answer host queries, audience questions and participate in fun on-camera games – all to promote their recent film, Four for the Holidays.
This innovative and original technology gave people a chance to talk to animated characters in real-time for the first time ever, setting a new standard in branding and animated movie promotion.
It became one of the most successful social initiatives in the brand’s history, garnering over 10M impressions, over 5M views and 5M engagements.
Social Press Junket - Sizzle Video
Social Press Junket - Behind the Scenes
Associate Creative Director: Shravan Hegdé, Kamil Kowalczyk
Sr. Art Director: Brittany Rivera
Sr. Copywriter: Jacque Vavroch