Goodby Silverstein & Partners
More action. More excitement. More Cheetos. Cheetos 2015 TV campaign gets bigger and cheesier as Chester Cheetah brings mischief and snacks to the table, campfire and grocery store.
The first rule of camping: bring a comfy sleeping bag. The second rule: don’t leave the Cheetos out overnight, unless you want some surprising company.
Aisle of No Return
Two families. One bag of Cheetos. Zero chances it ends without a clean-up on aisle 5.
Hide & Seek
When does a game of Hide & Seek become something much more serious? When a bag of Cheetos is on the line. And mom has access to night vision goggles.
ACD: Felipe Lima, Jon Wolanske
Art Director: Shravan Hegdé
Copywriter: Sarah Anderson